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  • 职场双语:公司新标识的价值

       日期:2014-07-28     浏览:430    评论:0    
    核心提示:  公司新标识的价值  Apple - A chic redesign  苹果——时髦的新想象  Talk about a makeover. Just imagine what an iBook or iPhone would look like with this image on it: definitely not as chic.  什么叫彻底
      公司新标识的价值
      Apple - A chic redesign

      苹果——时髦的新想象
      Talk about a makeover. Just imagine what an iBook or iPhone would look like with this image on it: definitely not as chic.
      什么叫彻底改头换面!想象在iBook电脑或者IPhone上还印着原来的标识:肯定不如现在这么时髦。
      Ronald Wayne designed Apple's original logo in 1976 when the company was still operating out of a garage. It shows Isaac Newton sitting beneath a tree with an apple dangling precariously above his head.考试大-全国最大教育类网站(www.Examda。com)
      罗纳德韦恩(Ronald Wayne)于1976年想象了苹果(Apple)原始标识,当时苹果公司还在一间车库里小打小闹。标识上是牛顿坐在树下,头上一个苹果摇摇欲坠。
      Rob Janoff used the same apple in his redesign a year later. "You can almost feel the '70s and '80s taking place when you take a look at that rainbow apple," says Bill Gardner, principal of Gardner Design.
      一年以后,罗伯让诺夫(Rob Janoff)重新想象标识,仍旧采nclick=window.location=http://www.examda.com/;>来源:考用了这一苹果的形象。Gardner Design公司的负责人比尔加德纳(Bill Gardner)说:“透过彩虹苹果的形象,你几乎能感受到70年代和80年代的变迁。”
      Apple dropped the multi-colored logo in 1998 for a monochromatic version, produced in every color imaginable, until transitioning it to today's popular shade of chrome.
      1998年,苹果不再采用多颜色标识,转而运用单色版,推出了各种各样颜色的标识,直到后来出现了今天运用的泛着金属光泽的银灰色苹果。
     
     
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